Established in 2006, the Craftmark is a certification for genuine Indian hand-crafted products, which develops sector-wide, process-specific standards and norms for labeling a product as hand-made and increases consumer awareness of distinct handicraft traditions. Under this initiative, AIACA licenses the Craftmark seal to artisan organisations, craft-based businesses, cooperatives and NGOs for use on their products.

Over the years craftmark have been able to build ‘integrity’, ‘quality’ and ‘cutting edge design’ as some of the core values, evidenced by endorsements from large global chains like West Elm and Ten Thousand Villages, who regularly source Craftmark-certified products. Today, Craftmark certifies weaversknot among 80+ organizations with an outreach of about 20,000 artisans across 20 states of India.